Being an artist, I asked myself, "Why can't QR codes be beautiful?"

Being a branding professional, I asked myself, "If QR codes can be beautiful, why can't their initial appearance be used to grow relationships with brand consumers? Whet their appetites for where the QR code will take them once it is scanned.

The question led me to the creation of "Q-Art" like this one that I did to promote iHop's "Pancake Revolution".

Go ahead and scan the waffle. If you've never used a QR reader on your smartphone, Jacob Cass has "The Ultimate Beginner’s Guide to QR Codes". Go check it out!