Like many hospitals, McKenna Health System was looking for a way to reduce weekend walk in traffic to their overburdened emergency room.

The solution was McKenna Neighborhood Health Center, a family of clinics located throughout the community and equipped to handle a wide variety of minor emergencies.

The goal for McKenna Health System was to keep patients coming to McKenna, rather than sending them to the growing number of minor emergency clinics in the area. The challenge wouldn't be convincing patients that McKenna would remain their trusted source for minor emergencies, the challenge would be growing awareness about the clinics as an alternative to rushing to the ER.

These half page ads were created to help build this awareness.